Student Athletes: Protecting Your Personal Brand

Spencer Coursen of Coursen Security Group discusses the importance of protecting your personal brand to student athletes who are part of the "Men of Code" program at Friendship Collegiate Academy  in Washington, D.C. 

Spencer Coursen of Coursen Security Group discusses the importance of protecting your personal brand to student athletes who are part of the "Men of Code" program at Friendship Collegiate Academy  in Washington, D.C. 

Ever since you first put on a jersey and walked out your door, people have been looking at you. Watching you. Waiting to see what you will do. Make no mistake. You are a walking commercial. You are the account manager. The spokesperson for the brand called "YOU." 

I had the great honor of being asked to launch the speaker series for "Men of Code" today -- a program which enlists men and boys as allies and proactive participants in the movement to end violence against women and girls. Men of Code prepares young men to make good positive decisions and lead healthy lives while embracing manhood without detriment to themselves, their peers, women, girls, and the community as a whole.

Today's conversation was about the importance of your personal brand: what it is; why it is important; why it should be protected. We discussed some very real concerns impacting their young lives. We talked about everything from cyber security and vulnerability reduction, to situational awareness and everyday mindfulness.

If you demonstrate a flagrant disregard for the value of your own brand, why would someone trust you to represent a brand infinitely more valuable than your own?

The Q&A was fantastic. A very invested group of young men. I hope they learned as much from me as I did from them. They were engaged not just with questions on college admissions and sport team recruitment, but with safeguarding their reputation and protecting their personal brand for future employment as well.

Audio file of my presentation below. Out of respect for the student athletes, the question and answer section has been edited out. 

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The 2017 Class of "Men of Code"

The 2017 Class of "Men of Code"